Best Home Based Business Tip - Anatomy of an Article - The Summary

THE DO'S AND THE DON'TS

When you take the time to look at how to properly write an article for the search engines the task can seem daunting. But taken one step at a time it can be done.

Remembering we are writing for the search engines first will build the back bone of the article. (If the search engines don't pick up your article who will read it?)

Once the search engines pick up your article then you have to entice the reader to take the next step and read the entire article. This is the main purpose of the article summary. You have a very short time to peak your readers curiosity so you must get right to the point and tease your reader with a hint at the benefits they will receive if they read your article.

Some basic article summary do's and don'ts:

Do

1. Keep your summary 2 to 5 sentences long. No more than 7 sentences.
2. Appeal to the emotion. Speak of the emotional benefits that can be gained by reading all the great information in the rest of your article.
3. Target in on your ideal reader. Share the reason your ideal reader should continue to read your article. Don't worry about every reader.
4. Remember your Keywords. This part is for the Search Engines and your reader searching for information. Use your keyword research tools to search for 3 to 5 keywords relating to your article topic.

Don'ts

1. Do not repeat your article title. This is completely unnecessary and wastes words.
2. Do not repeat your author name. Again, unnecessary and wasting words.
3. Do not pitch yourself or your business. You're writing for your reader.
4. Do not include your URL or E-Mail address, this is not the place for any of that.
5. Do not self-promote. Let the article do the promoting in the readers mind.
6. Do not write more than 2 paragraphs or 7 sentences. The fewer words you use the greater impact you have.

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Keywords: best home based business opportunity, articles, article writing

Christy Ruffner - Home Based Business Mentor
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