Best Home Based Business Tip - Anatomy of an Article - The Summary

THE DO'S AND THE DON'TS

When you take the time to look at how to properly write an article for the search engines the task can seem daunting. But taken one step at a time it can be done.

Remembering we are writing for the search engines first will build the back bone of the article. (If the search engines don't pick up your article who will read it?)

Once the search engines pick up your article then you have to entice the reader to take the next step and read the entire article. This is the main purpose of the article summary. You have a very short time to peak your readers curiosity so you must get right to the point and tease your reader with a hint at the benefits they will receive if they read your article.

Some basic article summary do's and don'ts:

Do

1. Keep your summary 2 to 5 sentences long. No more than 7 sentences.
2. Appeal to the emotion. Speak of the emotional benefits that can be gained by reading all the great information in the rest of your article.
3. Target in on your ideal reader. Share the reason your ideal reader should continue to read your article. Don't worry about every reader.
4. Remember your Keywords. This part is for the Search Engines and your reader searching for information. Use your keyword research tools to search for 3 to 5 keywords relating to your article topic.

Don'ts

1. Do not repeat your article title. This is completely unnecessary and wastes words.
2. Do not repeat your author name. Again, unnecessary and wasting words.
3. Do not pitch yourself or your business. You're writing for your reader.
4. Do not include your URL or E-Mail address, this is not the place for any of that.
5. Do not self-promote. Let the article do the promoting in the readers mind.
6. Do not write more than 2 paragraphs or 7 sentences. The fewer words you use the greater impact you have.

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Keywords: best home based business opportunity, articles, article writing

Christy Ruffner - Home Based Business Mentor
christyruffner.com
Living the organic lifestyle.
Better for you, better for the planet.

Phone: 541-678-7005

Skype: allaboutorganic
Twitter: ChristyRuffner
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Best Home Based Business Opportunity - Keyword Rich Article Titles Lead to Success for Your Home Based Business

As is with most everything on the internet, the way you do things on the internet can be much different than the traditional way of doing things.

With traditional copywriting, your headline can determine up to 95% of your success when writing a book or article that pertains to your home based business.

When you write for the internet, to be successful you must take into consideration how people look for information.

There is a myth when addressing how people will find your article on the internet. And that is that people will find your article while browsing your home based business website and read it almost like if they were walking the aisles of a book store looking for a book.

In fact this is not the way people on the internet find the information they are looking for. People search for information on the internet by using one of the major search engines. They will use between 1 to five (sometimes more) words that represent the information they are looking for. Often it is mis-spelled as well. These words are called keywords and they are the keywords that the search engine will use to deliver what is considered the best relevant match to the searchers inquiry.

Your goal as a copywriter is to have your home based business articles show up in the search engine results for the keywords that are most relevant to what your article is all about. Most search engines will give greatest attention to the first 3 - 5 keywords with lower priority given to the rest. Therefore, the first 3 - 5 words of your article title could very well determine the success of your article in terms of how much traffic gets generated back to your website. For this to work successfully you must create keyword rich article titles that relate to the most commonly searched keywords for the topic of your home based business article.

Understanding keyword research and creating keyword rich article titles is imperative to maximizing your article marketing strategy. The search engine can create massive amounts of traffic to your article and thus to your website because of it's love affair with keywords.

Here are some good Keyword Research sites for you to use in creating your keyword rich article titles.

* Good Keywords: http://www.goodkeywords.com
* Yahoo Search Marketing: http://searchmarketing.yahoo.com/
* Google Adwords: https://adwords.google.com/support/bin/topic.py?topic=1500

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Writing intelligent keyword rich articles will get highly targeted people to your website to learn about your home based business opportunity. Then it's your responsibility to show them them what you can do for them by providing them with a powerful system that they can work with to duplicate your success.

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Christy Ruffner
Living the organic lifestyle.
Better for you, better for the planet.

Phone: 541-678-7005

Skype: allaboutorganic
Twitter: ChristyRuffner
Yahoo: cruffvisions