Wednesday, July 30, 2008

Organic Marketing Solutions - Article Marketing for Beginners

If you are just starting to build a home based business and you are an internet newbie you may be asking:

  • What is article marketing?
  • Why does article marketing work?
  • How can I benefit from article marketing?

Article marketing is all about high quality, original content that promotes you and your business, product or opportunity.
It's about exposure that pre-qualifies traffic that is attracted to your website. There are three main keys to Article Marketing:

  1. Your content should establish you as an expert in your niche.
  2. Your intent is not to "sell" or promote your business or opportunity in your article
    but provide expert useful information for your readers that helps you begin
    building a relationship with your readers.
  3. Content should be submitted consistently, much like blogging,
    to provide a steady stream of traffic to your website.

Now you may be wondering, if you aren't supposed to promote your business or opportunity in the article, how are you going to get traffic from your article?

The most important thing to try to accomplish in your article is to give away your valuable information. At the end of the article you have what's called "The Resource Box" where you provide a link back to your website.

The resource box should provide enough information on your business to create interest in visiting your site. Make sure there is catchy information in your resource box that relates back to the information in your article body. Once your prospect has arrived at your web site then you have the opportunity to pitch your sale and capture your prospects information.

Another purpose behind not selling in your article is that you want other publishers to pick up on your article and publish it. This can be done as long as the information in the Resource Box is not changed. You have the opportunity for your article to be seen many more times with a much wider link visibility.

Article marketing is about multiple exposure, and generating traffic to your website that will be interested in what you have to offer, because they already know a bit about you, from your article.

Article marketing is one marketing method you should be implementing to build your best home based business.

If you are interested in a marketing system that really does most of the work for you, you should check this out:   My Veretekk Gold

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Christy Ruffner - Organic Marketing Mentor
www.christyruffner.com
Living the organic lifestyle.
Better for you, better for the planet.

Phone: 541-678-7005

Skype: allaboutorganic
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