Thursday, July 31, 2008

Article Marketing - Putting the Peices Together

Image and video hosting by TinyPic

Article Components - Putting the Pieces Together

As you start writing articles pertaining to aspects of your home based business opportunity,
while the subject will obviously always be different, there will always be consistencies in the
form in which you lay your article out. Each article will have different components and section
which will differ in importance from one article to another. However, each part of your article
is important to the final submission. Each section and component must be crafted carefully
and with forethought to how it pertains to the rest of the article. A truly great article will impress
the reader and increase pertinent traffic to your home based business website.

An article is divided as shown below:

  • Article Title
  • Article Keywords
  • Article Summary
  • Article Body
  • Article Resource Box

As we work our way through this series of articles on writing articles for building your
best home based business opportunity, we will cover each of these topics thoroughly.
For now we will just cover a few general points which apply to each.

1. Proof-read your article: If you have been
    working on your article for a while, it's a good
    idea to get up and take a break from it and
    come back to it with fresh eyes. Read it out
    loud to yourself, or have someone else read
    it for you to check for typos or grammatical
    errors that may diminish your credibility
    and expertise on your subject matter. This
    will also give you the chance to see that the
    information is written in a clear and concise
    manner. Often times our mind skips around alot
    and we won't notice it until we get away from the
    material and read it from a fresh perspective.
    This will help you catch mistakes, and areas
    where the idea doesn't appear to flow quite as
    well as it seemed to at first write.

2. Remember your reader: When writing always
    consider that your reader is reading your
    article out of interest in your business opportunity.
    If the subject is technical, it is okay to
    use technical terms, but be careful of leaving the
    reader frustrated by information they are not
    ready to understand and utilize.

3. Give away your best information: Don't hold back,
    give the reader the best you've got, but always
    keep something to make your reader want more.
    Your article is meant to generate traffic for your
    home business website, so be sure the Resource Box
    includes additional information to encourage
    your readers to click on your link.

4. Keep your articles "short and sweet": Say what
    you have to say in as few as words as possible and
    still have an interesting read. Remember you are
    writing for an audience that is looking for immediate
    gratification. Your articles need to be clear and to the
    point so the reader can quickly see the high quality
    content you have to offer. They will expect your
    business website to contain more of the same.

Article marketing is definitely one of the marketing methods you should be utilizing to build your best home based business.
The great thing about writing high quality articles is that content can be used over and over again; in emails, blogs, social
networking sites. If it's good it should be used again and again.

If you are interested in a marketing system that really does most of the work for you, you should check this out:   My Veretekk Gold

Sign up for my newsletter and receive valuable information for newbies right in your inbox, plus get notifications of trainings on
article marketing, blogging, website design, and other home based business marketing techniques: Newsletter Subscription

Keywords: best home based business opportunity, articles, article writing

Image and video hosting by TinyPic

Christy Ruffner - Organic Marketing Mentor
christyruffner.com
Living the organic lifestyle.
Better for you, better for the planet.

Phone: 541-678-7005

Skype: allaboutorganic
Twitter: ChristyRuffner
Yahoo: cruffvisions

Wednesday, July 30, 2008

Organic Marketing Solutions - Article Marketing for Beginners

If you are just starting to build a home based business and you are an internet newbie you may be asking:

  • What is article marketing?
  • Why does article marketing work?
  • How can I benefit from article marketing?

Article marketing is all about high quality, original content that promotes you and your business, product or opportunity.
It's about exposure that pre-qualifies traffic that is attracted to your website. There are three main keys to Article Marketing:

  1. Your content should establish you as an expert in your niche.
  2. Your intent is not to "sell" or promote your business or opportunity in your article
    but provide expert useful information for your readers that helps you begin
    building a relationship with your readers.
  3. Content should be submitted consistently, much like blogging,
    to provide a steady stream of traffic to your website.

Now you may be wondering, if you aren't supposed to promote your business or opportunity in the article, how are you going to get traffic from your article?

The most important thing to try to accomplish in your article is to give away your valuable information. At the end of the article you have what's called "The Resource Box" where you provide a link back to your website.

The resource box should provide enough information on your business to create interest in visiting your site. Make sure there is catchy information in your resource box that relates back to the information in your article body. Once your prospect has arrived at your web site then you have the opportunity to pitch your sale and capture your prospects information.

Another purpose behind not selling in your article is that you want other publishers to pick up on your article and publish it. This can be done as long as the information in the Resource Box is not changed. You have the opportunity for your article to be seen many more times with a much wider link visibility.

Article marketing is about multiple exposure, and generating traffic to your website that will be interested in what you have to offer, because they already know a bit about you, from your article.

Article marketing is one marketing method you should be implementing to build your best home based business.

If you are interested in a marketing system that really does most of the work for you, you should check this out:   My Veretekk Gold

Sign up for my newsletter and receive valuable information for newbies right in your inbox, plus get notifications of trainings on article marketing, blogging, website design, and other home based business marketing techniques: Newsletter Subscription

Image and video hosting by TinyPic

Christy Ruffner - Organic Marketing Mentor
www.christyruffner.com
Living the organic lifestyle.
Better for you, better for the planet.

Phone: 541-678-7005

Skype: allaboutorganic
Twitter: ChristyRuffner
Yahoo: cruffvisions