Monday, April 02, 2007

One More Time: Content is King

No matter what you are trying to accomplish being online, if you are going to be successful you have to fully understand what the Internet is really all about. What are people actually doing in cyberspace?

Have you ever considered what the Internet would be like without the search engines? Would there even be an Internet? The search engines are the way we access everything that is online. Unless you have an actual cyberspace address to go to you are going to be using a search engine to find what you are looking for.

The search engines use content to return relevant results to searches. If the search engines find good, fresh content that is consistently updated, that content is what is going to come up at the top of the list.

Here are some tips to quality web content whether it is a website or a blog:

1. KISS – keep it simple, seriously
2. Use lists and bullets – this keeps your thoughts easy to follow
3. Don’t be afraid to be controversial, controversy creates interaction and interaction gets attention.
4. Remember your writing skills.
5. Don’t write to sell something. It’s about building relationships.
6. Offer information of value.
7. Pick a target audience and stick to it. Stay focused.
8. Keep your individuality. Be true to yourself.
9. Be consistent with fresh content.Be patient. The search engines will find you, but it won’t be overnight