On The Inside of Google PageRank

Google PageRank has been the focus of many SEO experts, thinking it is the end all, most important factor in search engine results. Is it really that valuable? Should it be the only factor we are concerned with?

Here are some important points to remember regarding PageRank:

· PageRank compares the importance of one web page over another.

· PageRank is used to determine ranking in search results, along with many other factors.

· Having a high PageRank is no guarantee of a high organic search result for any particular term.

· The words used in your anchor text of a link can be more important than whether the link is found on a high PageRank page.

· To find the most important pages to link to for relevant links do a search and see what Google rises to the top of the search. Google will tell you what pages are most relevant for the words you want to rank high for.

Danny Sullivan has an excellent post that answers a lot of questions regarding PageRank. For a detailed look at what Google PageRank is, check it out.

One More Time: Content is King

No matter what you are trying to accomplish being online, if you are going to be successful you have to fully understand what the Internet is really all about. What are people actually doing in cyberspace?

Have you ever considered what the Internet would be like without the search engines? Would there even be an Internet? The search engines are the way we access everything that is online. Unless you have an actual cyberspace address to go to you are going to be using a search engine to find what you are looking for.

The search engines use content to return relevant results to searches. If the search engines find good, fresh content that is consistently updated, that content is what is going to come up at the top of the list.

Here are some tips to quality web content whether it is a website or a blog:

1. KISS – keep it simple, seriously
2. Use lists and bullets – this keeps your thoughts easy to follow
3. Don’t be afraid to be controversial, controversy creates interaction and interaction gets attention.
4. Remember your writing skills.
5. Don’t write to sell something. It’s about building relationships.
6. Offer information of value.
7. Pick a target audience and stick to it. Stay focused.
8. Keep your individuality. Be true to yourself.
9. Be consistent with fresh content.Be patient. The search engines will find you, but it won’t be overnight