Is it really enough anymore to have that #1 position? If there's one thing that can be said about the internet community it's that no one lets moss grow under their feet!
What do I mean by that?
There is so much competition out there and a lot of bright minds! Each genius idea has a more genius idea hot on its heels. Nothing stands still on the internet, or it gets left in the dust.
But, the tried and true basics will always remain the same. No matter how the delivery changes, the who never changes.
You are still and always dealing with people. And people need to trust you to open their wallets. That will never change.
People today are getting hit by so many marketing messages they've become much more selective in how they are engaged. If a site and it's marketing strategy don't change to match where people are at they will click away and probably not come back.
The purpose of having a peice of real estate on the internet is to have someone visit, most likely to buy something. But the majority of the people who are using the internet are looking for information.
Therefore the plan needs to be to provide quality information on your site that will continue to bring your visitor back for more and more.
This is building a relationship with your visitor so that when you ask them to buy from you they trust you, and that what you have to sell them has value.
And it better have value, or you have just wasted all that time building that relationship. The trust has been broken.
So make sure what you have to offer is of real value to your visitor, or you're just shooting yourself in the foot.
Christy
OrganicMarketingSolutions.com
