If anyone ever tells you it's easy to build a business on the internet, or it's a piece of cake to make money online, or there's nothing to it...blah, blah, blah - it's a flat out lie. Because it takes work to build a business; it takes work to make money; and while it doesn't take a rocket scientist to put all the pieces together, it does take time, effort, and thought to build anything of quality that will stand the test of time.If you want an internet business to be successful in an enduring way, then it will take more than a web site with product on it. It's even going to take more than a little content that describes what you do and what you have to offer.
People are looking for answers. They don't really care what cool gizmo you may have, unless it is the answer they're looking for. Even then they might not be interested in buying from you until they look at a dozen other web sites that might have the same thing you do.
So what's going to make them come back and buy from you? You have done the work to build a relationship. You have let them know who you are and what you know and that you care that they find the information that they were looking for, regardless of whether they find the information in your product.
- You let them know who you are by offering them an About Me page. This isn't so you can toot your horn or tell them anything more than who you are, tell them your story, your why.
- You are going to blog and share information you don't have on your web site. You're going to share some of the information they might get if they bought your product. And you're always going to link back to your site in your blog.
- And you are going to look for forums that you can post to. Build friendships by answering the questions that can establish your expertise.
- You will write articles that answer the questions you get in emails and on forums and comments on your blog.
There is a lot of work to be done. And if you do the work, your business will grow. Not over-night. Not in the blink of an eye. Not a flush of weak growth that won't last. But a slow, strong, enduring growth...
So let's get to work!
Christy
Organic Marketing Solutions
